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<b>When it comes to persuasion, success can begin before you say a word.</b>
</u><br /><u></u><br /><b>‘</b><b>An instant classic.</b><b>’</b><b> <i>Forbes</i></b><br /><b></b><b>‘</b><b>Utterly fascinating.</b><b>’</b><b> Adam Grant, author of <i>Originals </i>and <i>Give and Take</i></b><br /><b>‘</b><b>Shockingly insightful.</b><b>’</b><b> Chip Heath, co-author of <i>Switch</i> and <i>Made to Stick</i></b><br /><b></b> <br /><b><i>NEW YORK TIMES </i>BESTSELLER</b><br /><br />In his global bestseller <i>Influence</i>, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.<br /><br />This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even b
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